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PODCAST: Preparing for the Unimaginable
Tweak # 088: As we think about and offer help to our colleagues hurt by Hurricane Helene, it's a moment to take stock of those things we...

Lisa Uhrik
Oct 8, 2024


PODCAST: The "Pow" of Specialness and Scarcity at Powell's
Tweak # 087 - If Indiana Jones went for the Holy Grail and found it in a heap of other stuff, it wouldn't seem nearly so worth the quest....

Lisa Uhrik
Sep 11, 2024


PODCAST: Who's The One?
Tweak # 085 - A book display that is for everyone, is not really for anyone. We create powerful connections when we design for a specific...

Lisa Uhrik
Jul 31, 2024


PODCAST: Hope for the Bottom Shelves
Tweak #084 - After seeing many great stores with some hungry-looking bottom shelves, Lisa brings attention to this valuable space with...

Lisa Uhrik
Jul 23, 2024


PODCAST: We're in a Different Business Than They Are
Tweak #083 - Though I cringe when I watch someone default to Amazon to order a book in the middle of a conversation, my hope and belief...

Lisa Uhrik
Jun 25, 2024


PODCAST: The Shelves in the Middle - Part III
Tweak #082 - We're wrapping up the three-part series on shelving standards with a look in the middle of the floor, where we may see a lot...

Lisa Uhrik
Jun 18, 2024


PODCAST: Shelves with Higher Standards - Part II
Tweak #081 - In part II of this "Shelving Standards" mini-series, let's explore what stops your customers from going all the way. What...

Lisa Uhrik
May 28, 2024


PODCAST: Sizzling Shelving Standards - Part I
Tweak #080 - Join Lisa Uhrik in the latest edition of 'Two Minute Tweak' and step into Brookline Booksmith with an overview of Lisa...

Lisa Uhrik
May 14, 2024


PODCAST: Writing Signs That Change the Air in the Room
Tweak #079 - In part one (#078), we were omitting signs that distract. Now, we're talking about writing that thing that can ONLY come...

Lisa Uhrik
Apr 30, 2024


PODCAST: When Less May Be More
Tweak #078 - We're exploring two principles of signage in our bookstores. In this first episode of two, we're editing the signs by...

Lisa Uhrik
Apr 23, 2024


PODCAST: Our Radically Changed Workforce
Tweak #077 - Rather than measuring retention, here is an offering of four questions that may better define staff success today. We're...

Lisa Uhrik
Apr 9, 2024


PODCAST: Tending the Flame
Tweak #076 - Each of our stores has a flame — an intangible essence that gives it unique life and meaning. And just as we might work to...

Lisa Uhrik
Apr 4, 2024


PODCAST: What Can a DIY Heat Map Help You See?
Tweak #075 - Today's episode provides insights into an effective and simple method of analyzing your store's visitor journey using a...

Lisa Uhrik
Mar 26, 2024


PODCAST: Bookshop Mindflip – Thinking Like a Publisher
Tweak #074 - What would happen if we looked at our bookshops like a publisher looks at a book? Take a mental walk through the store with...

Lisa Uhrik
Mar 18, 2024


PODCAST: It's All Display
Tweak #073 - You've got more display thank you think. Many of us lament our lack of display space in our book spaces. We know that when...

Lisa Uhrik
Feb 27, 2024


PODCAST: On Being an Illuminator
Tweak #072 - We're exploring a book club pick that is making a difference in the way we approach relationships: David Brooks' How to Know...

Lisa Uhrik
Feb 5, 2024


PODCAST: Sense & Stability
Tweak #071 - In this season when stores are packed with people and stacked to the rafters with books and gifts, Lisa talks about creating...

Lisa Uhrik
Dec 19, 2023


PODCAST: Butter Cups and Important Stuffs
Tweak #070 – Re-telling a Ken Blanchard classic about Butter Cups, Lisa reminds us in this busy season that it's easy to miss the mark...

Lisa Uhrik
Dec 5, 2023


PODCAST: Avoiding the Auction at the POS
Tweak #070 – Today we're thinking about how our little actions at the point of sale mean so much – for better and worse. Instead of...

Lisa Uhrik
Nov 21, 2023


PODCAST: Noticing Things
Tweak #068 – It costs nothing and yields immediate results: being really good at noticing things is your most profound superpower that...

Lisa Uhrik
Nov 14, 2023
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