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Creating a Salon
Tweak # 119: Lisa Uhrik and Steve Wax take a quick look at Linda-Marie Barrett’s guide, Creating a Salon: The Magic of Conversations That Matter, and the timely work of helping people gather for meaningful dialogue. For bookshops and community-minded hosts, pulling people together into conversation is brave, good, and sometimes delicate work. This episode explores how thoughtful setting, gentle structure, and intentional facilitation can help create safer, more productive gat
Lisa Uhrik
Apr 29


Visiting with Ann Patchett & the Parnassus Team
Tweak # 118: A St. Patrick’s Day visit to Parnassus Books in Nashville, along with a conversation with Ann Patchett and managers Cat Bock and Andy Brennan, offered a profound insight into what community really means. When Parnassus’ leaders talk about community, they begin with each other. That spirit of mutual care, collaboration, and simple hospitality shapes the culture of reading they create for customers, authors, and the wider community. It’s a meaningful touchstone for
Lisa Uhrik
Apr 9


Storytelling as a Bookshop
Tweak # 117: In this episode, Lisa Uhrik explores the idea of treating your whole bookshop the way a publisher would view a book – with a clear storytelling theme that begins in the windows and unfolds throughout the sections, displays, and customer experience. Featuring an example from Ashley Michael and Plenty, Lisa shows how storytelling can extend beyond display into a whole-bookshop approach that evolves month by month across the year. It’s a thoughtful way to guide cura
Lisa Uhrik
Mar 17


Start Here!
Feeling Overwhelmed by Fixture Decisions? Here’s a Simple Way to Start. If you’re planning a new space (or refreshing the one you have), it can feel like you’re standing at the edge of a very big ocean. There are so many fixture options that it’s easy to get stuck before you even begin. What do I need? What will it look like? How do I choose without making expensive mistakes? Take a breath. You don’t need a perfect plan to begin. You just need a starting point . Below is a si
Lisa Uhrik
Feb 27
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