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Libraries as Important Spaces
Libraries play a vital role as shared community spaces. Learn how thoughtful design supports connection, discovery, and welcome in today’s libraries.
Joy Watkins
Jan 23


What If It's Easy?
Tweak # 111: For this special 111th episode, Lisa shares a personal story—Dave Uhrik’s 90-foot fall that became a life-changing lesson in perspective. What began as a terrifying tumble turned into a philosophy for living and working with meaning, ease, and intention. Drawing on Greg McKeown’s book Effortless, Lisa connects this dramatic moment to the power of simplifying, releasing perfectionism, and creating sustainable rhythms that make the most important things feel lighte

Lisa Uhrik
Nov 4, 2025


Words That Stir the Senses
Tweak # 110: Words can do more than describe. They can stir memory, awaken the senses, and invite people closer. In this episode, Lisa Uhrik follows writer Jack Pawlik into the art of language that delights—the kind that turns a simple cappuccino into a velvety espresso topped with microfoam, crafted from organic whole milk. Lisa explores how vivid, sensory-rich writing can transform ordinary menus, signs, and shelf talkers into experiences that linger. A few well-chosen word

Lisa Uhrik
Oct 16, 2025


The Science Behind Great Signs
Tweak # 109: Join Lisa Uhrik as she explores three scientific truths that can help you connect better and boost sales—through the menus and signs at your bookshop’s cash wrap. Discover 1) when customers really read your signage, and how the 2) Golden Triangle and 3) Serial Rule can help you highlight what matters most and sell up to 20% more. 🎧 Click the link to listen and get inspired! Image: This cafe is ready for some critically important signage. What do you think would

Lisa Uhrik
Oct 8, 2025
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