What does smart, scalable retail expansion really look like?
For Lodge Cast Iron it meant modernizing their factory store displays to reflect a beloved heritage and support future growth. Franklin Fixtures delivered a custom fixture solution that helped them:
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Double available retail floor space
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Eliminate the need for backroom storage
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Expand their choice of retail locations
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Create a customer experience that honors their brand
In the words of our customers...
Donna Paz Kaufman, Owner & Bookstore Consultant
Story & Song Bookstore & Bistro - Amelia Island, FL
"Our work with Franklin Fixtures goes back over three decades and there has not been a creative, professional fixture manufacturer that has dedicated themselves to our niche market like Franklin Fixtures.
As booksellers, we know the importance of supporting local; using fixtures that are hand-crafted in the U.S. by a socially responsible family-owned company is how we can walk the talk. Fixtures from Franklin are beautiful, safe, flexible, and will last decades. We are fortunate to have a vendor in our industry that shares our values, offers quality products, and takes pride in the outcome of every new bookstore they help create."
Kate Snyder, Owner
Plaid Elephant Books - Danville, KY
"Working with Franklin Fixtures was a great experience. As a new store owner, it was very helpful to have their expertise and insight into what types of fixtures would be most effective in my store. Working through the floorplan with Franklin helped me to get a better handle on my opening inventory order, as I could calculate how many books I needed per section.
"My fixtures are beautiful. I am particularly pleased with a custom-designed piece that was built to wrap around a pesky support pole in the middle of my shop. I also have to give a shout-out to shelves on casters! The flexibility has already come in handy as I changed my mind on a few layout options. I'm looking forward to the ease with which I can shift things around for special events.
"And finally, I was delighted to work with an American company. I had the opportunity to visit the factory itself and knowing that my fixtures were being made here in the US meant a lot to me."
How Franklin Fixtures Delivered Fixtures on an Impossible Timeline
The worst days can make the best stories (aka opportunities for excellence). Facing a looming deadline and destroyed fixtures, one retail store's grand opening was on the brink of disaster. See how Franklin Fixtures delivered a miracle from Tennessee to Oregon, with time for merchandising!
In the words of our customers...
Wendy Dodson, Owner
Hummingbird Books - Chestnut Hill, MA
Valley Bookstore - Jackson, WY
"I had an exceptional experience with Franklin Fixtures. The thing that impressed me the most was the level of communication. Everyone was so proactive about keeping me in the loop. I greatly appreciated it, since working with construction vendors was stressful. ...
"I can’t be a big customer but he makes me feel like I am his number one priority. He has created my dream store over countless iterations. I am so grateful and thankful."
Liz Young, Owner
Commonplace Reader - Yardley, PA
"As Commonplace Reader is housed in a former Victorian home built in the mid-1980s our team wanted to create a warm, cozy and comfortable feel to the bookshop. This was easily achieved with the beautiful and sturdy solid wood fixtures from Franklin. We were able to match the shelving with some stand alone period furniture. Mixing and matching styles is a reflection of the quality and clean lines of Franklin Fixtures.
"Overall the simplicity of Franklin fixtures and the sturdiness to handle books of all sizes makes enticing customers with our selections fashionably displayed relatively easy!!"
