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Merchandising to Increase Your Revenue
RECORDED ON DECEMBER 10, 2020 | PRESENTED BY LISA UHRIK, PRESIDENT OF FRANKLIN FIXTURES
SESSION HOSTED BY THE BIZ FOUNDRY
Create merchandising displays that tell a story and visually appeal to your customers with our upcoming Local Business Community Call: Merchandising Magic! Guest speaker Lisa Uhrik leads a discussion on merchandising basics and tips to make your displays look polished and professional.
The Business Resource Collective brings The Biz Foundry, the Small Business Development Center, WCTE, and the Center for Rural Innovation together to help businesses in mid-Tennessee. To learn more visit: brcollective.org
How to Rock safe Bookstore Operations:
During, After and In the New Normal
RECORDED ON JUNE 24, 2020 | PRESENTED BY LISA UHRIK, PRESIDENT OF FRANKLIN FIXTURES
SESSION SPONSORED BY FRANKLIN FIXTURES
Looking at approach and entry, touch points and service methods that keep us all safe AND extend sales, we’ll explore practical ideas for customized implementation. Plus, we’ll talk about improving your newfound production processes in fulfilling online orders with flare. Using your floor plan and a personal five-P worksheet, this virtual workshop is designed for real time participation and personalized safety plans. Emerge with a plan of action that you feel is solid. Presented by Lisa Uhrik, and sponsored by Franklin Fixtures
In partnership with BookExpo, Franklin Fixtures' President, Lisa Uhrik, hosted a 5 part online series aimed at strategizing new best practices for our community (book) spaces. Supercharging will leave you with new ideas, fresh insights, and ways to make your customers feel safe in your space.
Supercharging in the Suspension:
Creating Safe Spaces in a New Era for Bookstores, Libraries and Museums
1: Creating Safe Spaces
2: Stories to Engage & Expand
3. The C.A.R.E. Model
4. Using What You Have. Better.
5. 25 Ways to Recharge Your Space
Fixtures at Work
Focus: Bookstore Fixtures
We recommend starting with this video!
This 13+ minute video focuses on helping bookstore owners understand and select their silent workforce - fixtures. We make display fixtures that function like the best hire you ever made!
Shelving and fixtures are the bones of your store. Planning a strong internal structure isn't something you can skip over. Call or email us to learn more!
PBS: Crafted in Tennessee
Franklin Fixtures, LLC has been manufacturing display fixtures for businesses all across the country, but new owners decided to purchase the northeast based company and move it to Cookeville with the aim of bringing more craft career options to the Upper Cumberland.
River Bend Bookshop
River Bend Bookshop is an independent bookstore located in Glastonbury (CT) town center. "We are so proud of our new storefront at 2217 Main Street. This store is yours... The shelves were custom designed for our unique space (built in 1863), and I hand selected the nearly 6,000 titles we carry," writes owner Meghan Hayden on the store's website.
Nothing makes us happier than a happy customer! Thank you for choosing us to make your store fixtures!
GHTA Keynote Intro
Lisa Uhrik, Franklin Fixtures President & 2019 Gift & Home Keynote Speaker
Presentation Overview: What gives retail its sense of place? What makes customers linger, touch and buy? The answers are rooted in timeless pattern languages, used for centuries across the globe. Offering an insightful and fresh research perspective on what makes retail spaces work & what engages customers, developmental psychologist and display expert, Lisa Uhrik, will provide strategies that you'll recognize and own before you leave the room.
Magic City Books
Magic City Books is an independent bookstore owned by the Tulsa Literary Coalition, a nonprofit corporation. As with all local retailers (#shoplocal), when you make a purchase from Magic City Books you are doing something good for your community. At Franklin Fixtures we're proud to support independent bookstores and retailers who give back to their communities in so many ways.
Story & Song Bookstore Bistro
Pam and Peter give a spontaneous shout out to Story & Song Bookstore Bistro for being “the best thing to happen to Amelia Island.” Franklin Fixtures is proud to be part of this great bookstore with shelving that helps frame the magic.
More Than Words
A short employee video from More Than Words, filmed after working with Franklin Fixtures to create some reclaimed Douglas Fir magic for the new Boston bookstore. Book carts, wall tables, single sided shelves and movable fixtures will work with ease and also give a warm and timeless vibe in this new space.