Tweak # 111: For this special 111th episode, Lisa shares a personal story—Dave Uhrik’s 90-foot fall that became a life-changing lesson in perspective. What began as a terrifying tumble turned into a philosophy for living and working with meaning, ease, and intention. Drawing on Greg McKeown’s book Effortless, Lisa connects this dramatic moment to the power of simplifying, releasing perfectionism, and creating sustainable rhythms that make the most important things feel lighte

Tweak # 110: Words can do more than describe. They can stir memory, awaken the senses, and invite people closer. In this episode, Lisa Uhrik follows writer Jack Pawlik into the art of language that delights—the kind that turns a simple cappuccino into a velvety espresso topped with microfoam, crafted from organic whole milk. Lisa explores how vivid, sensory-rich writing can transform ordinary menus, signs, and shelf talkers into experiences that linger. A few well-chosen word

Tweak # 109: Join Lisa Uhrik as she explores three scientific truths that can help you connect better and boost sales—through the menus and signs at your bookshop’s cash wrap. Discover 1) when customers really read your signage, and how the 2) Golden Triangle and 3) Serial Rule can help you highlight what matters most and sell up to 20% more. 🎧 Click the link to listen and get inspired! Image: This cafe is ready for some critically important signage. What do you think would

Tweak # 108: This week Lisa shares an idea from friend Cal Crosby at The King's English Bookshop in Utah. She explores a simple solution that brings quiet, purposeful messaging while also facilitating face outs in a stable front and center position on the shelves. When the world is heavy – we look for light loads and small, helpful things. This is one of them. We encourage you to try it and share your thoughts or other simple display tricks with us. Subscribe: Apple Podcasts

Tweak # 107: According to expert Erik Thompson, about half of what we see is what we hear. Things like entrainment (a new term for us!) lead to strategic considerations for your music experience in the bookshop – which in turn lead to connection and sales. That interesting fact, along with the advent of AI in detecting "personal" vs. "retail" use of things like Spotify and Pandora, suggest that thinking about both music content and sourcing are important. After listening, we

Tweak # 106: Are book returns quietly draining your resources? In this eye-opening episode, Lisa reveals how routine book returns can consume the equivalent of eight full weeks of work for one person. Use this episode to spring forward and begin your own analysis on how to transform this challenge into an opportunity to improve efficiency and profitability. Listen to previous episodes to learn or recall practical strategies to minimize returns and maximize sales through thoug

Tweak # 105: What if the “industry standard” isn’t the only way? In our latest podcast, Lisa’s research reveals three broad themes shaping today’s bookshops, and how knowing yours can transform everything from layout and design to inventory strategy. We’re challenging the idea that all bookshops must adhere to 3-4 inventory turns per year. Instead, we explore how your bookshop’s core focus — whether book-centric, community-centric, or advocacy-centric — can guide your decisio

Tweak # 104: The secret sauce that has given Franklin Fixtures resilience in the economic "big pause" we've experienced is the same one that gives our bookshops staying power in tough times: it's all about inventory strategy. What if we sold every book we purchased? What if we got out of the business of returns? What if we held less inventory and turned it more frequently? Join Lisa in these powerful questions to ponder in this week's Two Minute Tweak. Click to listen now. Su

Tweak # 103: Like a good book, a good shelf talker comes from YOU. It's not a book report, but personal, good copy that makes picking that specific book up irresistible. Click and listen now as Lisa teaches and emboldens booksellers to experiment with concise, personal, and engaging copy, offering fresh perspective on how to make books come alive for readers. "Let's do something on our shelf talkers that no AI generated summary could do," inspires host Lisa Uhrik, "let's spea

Tweak # 102: In this episode of 'Two Minute Tweaks,' host Lisa Uhrik unpacks what it means to be "clear" in a society that struggles to...

Tweak # 101: I'm wondering if you, too, find it tough to keep displays looking amazing? And tougher still to help everyone who works with...

Tweak # 100: Welcome to the 100th episode of Two Minute Tweaks! Fun fact: Less than 6% of all podcasts make it this far! We're hitting...