The Science Behind Great Signs

Tweak # 109: Join Lisa Uhrik as she explores three scientific truths that can help you connect better and boost sales—through the menus and signs at your bookshop’s cash wrap.

Discover 1) when customers really read your signage, and how the 2) Golden Triangle and 3) Serial Rule can help you highlight what matters most and sell up to 20% more.

🎧 Click the link to listen and get inspired!

Image: This cafe is ready for some critically important signage. What do you think would work best here?

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