Tweak # 109: Join Lisa Uhrik as she explores three scientific truths that can help you connect better and boost sales—through the menus and signs at your bookshop’s cash wrap. Discover 1) when customers really read your signage, and how the 2) Golden Triangle and 3) Serial Rule can help you highlight what matters most and sell up to 20% more. 🎧 Click the link to listen and get inspired! Image: This cafe is ready for some critically important signage. What do you think would

Tweak # 108: This week Lisa shares an idea from friend Cal Crosby at The King's English Bookshop in Utah. She explores a simple solution that brings quiet, purposeful messaging while also facilitating face outs in a stable front and center position on the shelves. When the world is heavy – we look for light loads and small, helpful things. This is one of them. We encourage you to try it and share your thoughts or other simple display tricks with us. Subscribe: Apple Podcasts

Tweak # 103: Like a good book, a good shelf talker comes from YOU. It's not a book report, but personal, good copy that makes picking that specific book up irresistible. Click and listen now as Lisa teaches and emboldens booksellers to experiment with concise, personal, and engaging copy, offering fresh perspective on how to make books come alive for readers. "Let's do something on our shelf talkers that no AI generated summary could do," inspires host Lisa Uhrik, "let's spea

Step back in time to 1998, when You've Got Mail captured our hearts and introduced us to the enchanting world of The Shop Around the...

Tweak # 101: I'm wondering if you, too, find it tough to keep displays looking amazing? And tougher still to help everyone who works with...

Tweak # 097: Our shelves are like a silent sales staff, and it packs a warm and wonderful connection when they look customers in the eye....

Tweak # 096: Just as a captivating book hooks us from the first chapter, our bookshops can captivate visitors from the moment they step...

Tweak # 087 - If Indiana Jones went for the Holy Grail and found it in a heap of other stuff, it wouldn't seem nearly so worth the quest....

Tweak #082 - We're wrapping up the three-part series on shelving standards with a look in the middle of the floor, where we may see a lot...

Tweak #081 - In part II of this "Shelving Standards" mini-series, let's explore what stops your customers from going all the way. What...

Tweak #080 - Join Lisa Uhrik in the latest edition of 'Two Minute Tweak' and step into Brookline Booksmith with an overview of Lisa...