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Storytelling as a Bookshop


Tweak # 117: In this episode, Lisa Uhrik explores the idea of treating your whole bookshop the way a publisher would view a book – with a clear storytelling theme that begins in the windows and unfolds throughout the sections, displays, and customer experience.


Featuring an example from Ashley Michael and Plenty, Lisa shows how storytelling can extend beyond display into a whole-bookshop approach that evolves month by month across the year. It’s a thoughtful way to guide curation, merchandising, and engagement while creating a more cohesive and memorable journey for your friends and customers.



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