Tweak # 117: In this episode, Lisa Uhrik explores the idea of treating your whole bookshop the way a publisher would view a book – with a clear storytelling theme that begins in the windows and unfolds throughout the sections, displays, and customer experience. Featuring an example from Ashley Michael and Plenty, Lisa shows how storytelling can extend beyond display into a whole-bookshop approach that evolves month by month across the year. It’s a thoughtful way to guide cura

Tweak # 115: The quiet days after the holidays are a gift. They give us a chance to step back, notice what worked during peak shopping, and make thoughtful adjustments before the year truly begins. At Plenty Bookshop, the team used the week between Christmas and New Year’s to do just that—refreshing windows, shifting displays, and making small layout changes based on real bookseller observations. Those tweaks promise easier service, better flow, and stronger sales heading int

Tweak # 110: Words can do more than describe. They can stir memory, awaken the senses, and invite people closer. In this episode, Lisa Uhrik follows writer Jack Pawlik into the art of language that delights—the kind that turns a simple cappuccino into a velvety espresso topped with microfoam, crafted from organic whole milk. Lisa explores how vivid, sensory-rich writing can transform ordinary menus, signs, and shelf talkers into experiences that linger. A few well-chosen word

Tweak # 108: This week Lisa shares an idea from friend Cal Crosby at The King's English Bookshop in Utah. She explores a simple solution that brings quiet, purposeful messaging while also facilitating face outs in a stable front and center position on the shelves. When the world is heavy – we look for light loads and small, helpful things. This is one of them. We encourage you to try it and share your thoughts or other simple display tricks with us. Subscribe: Apple Podcasts