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PODCAST: The "Pow" of Specialness and Scarcity at Powell's


Tweak # 087 - If Indiana Jones went for the Holy Grail and found it in a heap of other stuff, it wouldn't seem nearly so worth the quest.


Let's look at the power of creating feelings of specialness and scarcity in your displays this week with a great example from Madeleine Moore at Powell's Books.







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