Tweak # 109: Join Lisa Uhrik as she explores three scientific truths that can help you connect better and boost sales—through the menus and signs at your bookshop’s cash wrap. Discover 1) when customers really read your signage, and how the 2) Golden Triangle and 3) Serial Rule can help you highlight what matters most and sell up to 20% more. 🎧 Click the link to listen and get inspired! Image: This cafe is ready for some critically important signage. What do you think would

Tweak # 105: What if the “industry standard” isn’t the only way? In our latest podcast, Lisa’s research reveals three broad themes shaping today’s bookshops, and how knowing yours can transform everything from layout and design to inventory strategy. We’re challenging the idea that all bookshops must adhere to 3-4 inventory turns per year. Instead, we explore how your bookshop’s core focus — whether book-centric, community-centric, or advocacy-centric — can guide your decisio

Tweak # 103: Like a good book, a good shelf talker comes from YOU. It's not a book report, but personal, good copy that makes picking that specific book up irresistible. Click and listen now as Lisa teaches and emboldens booksellers to experiment with concise, personal, and engaging copy, offering fresh perspective on how to make books come alive for readers. "Let's do something on our shelf talkers that no AI generated summary could do," inspires host Lisa Uhrik, "let's spea

Tweak # 102: In this episode of 'Two Minute Tweaks,' host Lisa Uhrik unpacks what it means to be "clear" in a society that struggles to...

Step back in time to 1998, when You've Got Mail captured our hearts and introduced us to the enchanting world of The Shop Around the...

Tweak # 100: Welcome to the 100th episode of Two Minute Tweaks! Fun fact: Less than 6% of all podcasts make it this far! We're hitting...

Tweak # 098: This episode salutes the 10th anniversary of Independent Bookstore Day, a celebration of the enduring influence of...

Tweak # 097: Our shelves are like a silent sales staff, and it packs a warm and wonderful connection when they look customers in the eye....

Tweak # 096: Just as a captivating book hooks us from the first chapter, our bookshops can captivate visitors from the moment they step...

Indie Bookstores build community. But what does that look like, exactly? Settle in for a read. We've got the best example, but first a...

Tweak # 094: It's a tiny word with a big mind shift: home . We've long adopted the third space mindset, but Mindy Massey's use of a...

Tweak # 092: Like Mr. Fred Rogers, you're creating a special sort of space for your neighbors. And there are three specific things you're...

Tweak # 089: Peter Miller's Shopkeeping book inspires a look at the way we greet each other in the bookshop. We all are subject to...

Tweak # 086 - Inspired by the NPR article on DJ Johnson's Baldwin & Co, we're thinking about telling the story of your store today. How...

Tweak # 085 - A book display that is for everyone, is not really for anyone. We create powerful connections when we design for a specific...

Tweak #072 - We're exploring a book club pick that is making a difference in the way we approach relationships: David Brooks' How to Know...