Tweak | Franklin Fixtures

The Science Behind Great Signs

Tweak # 109: Join Lisa Uhrik as she explores three scientific truths that can help you connect better and boost sales—through the menus and signs at your bookshop’s cash wrap. Discover 1) when customers really read your signage, and how the 2) Golden Triangle and 3) Serial Rule can help you highlight what matters most and sell up to 20% more. 🎧 Click the link to listen and get inspired! Image: This cafe is ready for some critically important signage. What do you think would

Lisa Uhrik

Oct 8

An Easy Face Out Fix

Tweak # 108: This week Lisa shares an idea from friend Cal Crosby at The King's English Bookshop in Utah. She explores a simple solution that brings quiet, purposeful messaging while also facilitating face outs in a stable front and center position on the shelves. When the world is heavy – we look for light loads and small, helpful things. This is one of them. We encourage you to try it and share your thoughts or other simple display tricks with us. Subscribe: Apple Podcasts

Lisa Uhrik

Sep 17

The Hidden Influence of Sound in Retail

Tweak # 107: According to expert Erik Thompson, about half of what we see is what we hear. Things like entrainment (a new term for us!) lead to strategic considerations for your music experience in the bookshop – which in turn lead to connection and sales. That interesting fact, along with the advent of AI in detecting "personal" vs. "retail" use of things like Spotify and Pandora, suggest that thinking about both music content and sourcing are important. After listening, we

Lisa Uhrik

Sep 9

Turn, Turn, Turn—The Surprising Cost of Returns

Tweak # 106: Are book returns quietly draining your resources? In this eye-opening episode, Lisa reveals how routine book returns can consume the equivalent of eight full weeks of work for one person. Use this episode to spring forward and begin your own analysis on how to transform this challenge into an opportunity to improve efficiency and profitability. Listen to previous episodes to learn or recall practical strategies to minimize returns and maximize sales through thoug

Lisa Uhrik

Aug 25

Which Type of Bookshop is Yours?

Tweak # 105: What if the “industry standard” isn’t the only way? In our latest podcast, Lisa’s research reveals three broad themes shaping today’s bookshops, and how knowing yours can transform everything from layout and design to inventory strategy. We’re challenging the idea that all bookshops must adhere to 3-4 inventory turns per year. Instead, we explore how your bookshop’s core focus — whether book-centric, community-centric, or advocacy-centric — can guide your decisio

Lisa Uhrik

Aug 14

Turn, Turn, Turn

Tweak # 104: The secret sauce that has given Franklin Fixtures resilience in the economic "big pause" we've experienced is the same one that gives our bookshops staying power in tough times: it's all about inventory strategy. What if we sold every book we purchased? What if we got out of the business of returns? What if we held less inventory and turned it more frequently? Join Lisa in these powerful questions to ponder in this week's Two Minute Tweak. Click to listen now. Su

Lisa Uhrik

Aug 4