Tweak #084 - After seeing many great stores with some hungry-looking bottom shelves, Lisa brings attention to this valuable space with proven strategies that bring hope (and sales!) to the bottom. The key is visibility and connected content that sizzles.
For visibility: if you've got Franklin Fixtures, you've likely got a the superpower of a tipped bottom shelf, or even a flared or tapered case, all designed for visibility and sales. Let's use them! Click to listen now!
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