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PODCAST: It's All Display

Updated: Feb 29

Tweak #073 - You've got more display thank you think. Many of us lament our lack of display space in our book spaces. We know that when we elevate something and make it special it moves quickly into the hands of a happy customer.

But what if we thought about this differently? What could happen if we think of our shelves as fixtures -- a kind of extended staff member -- and we consider it ALL as display?

Image: The drink station at People's Book uses a slatwall back, taking advantage of additional vertical merchandising space.

Listen now -- click below!

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