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The Hidden Influence of Sound in Retail
Tweak # 107: According to expert Erik Thompson, about half of what we see is what we hear. Things like entrainment (a new term for us!) lead to strategic considerations for your music experience in the bookshop – which in turn lead to connection and sales. That interesting fact, along with the advent of AI in detecting "personal" vs. "retail" use of things like Spotify and Pandora, suggest that thinking about both music content and sourcing are important. After listening, we

Lisa Uhrik
Sep 9


Turn, Turn, Turn—The Surprising Cost of Returns
Tweak # 106: Are book returns quietly draining your resources? In this eye-opening episode, Lisa reveals how routine book returns can consume the equivalent of eight full weeks of work for one person. Use this episode to spring forward and begin your own analysis on how to transform this challenge into an opportunity to improve efficiency and profitability. Listen to previous episodes to learn or recall practical strategies to minimize returns and maximize sales through thoug

Lisa Uhrik
Aug 25


Making It Clear
Tweak # 102: In this episode of 'Two Minute Tweaks,' host Lisa Uhrik unpacks what it means to be "clear" in a society that struggles to...

Lisa Uhrik
Jun 26


When You've Only Got 100 Years
Tweak # 100: Welcome to the 100th episode of Two Minute Tweaks! Fun fact: Less than 6% of all podcasts make it this far! We're hitting...

Lisa Uhrik
Jun 5


Good Change
Tweak # 099: The practice of kaizen (good change) is fundamental to success in almost every industry. Can it work for us in our...

Lisa Uhrik
May 28


Building Community
Indie Bookstores build community. But what does that look like, exactly? Settle in for a read. We've got the best example, but first a...
Joy Watkins
Mar 4


PODCAST: Are We Telling Our Stories This Well?
Tweak # 086 - Inspired by the NPR article on DJ Johnson's Baldwin & Co, we're thinking about telling the story of your store today. How...

Lisa Uhrik
Aug 28, 2024
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