Indie Bookstores build community. But what does that look like, exactly? Settle in for a read. We've got the best example, but first a...

Tweak # 094: It's a tiny word with a big mind shift: home . We've long adopted the third space mindset, but Mindy Massey's use of a...

Tweak # 092: Like Mr. Fred Rogers, you're creating a special sort of space for your neighbors. And there are three specific things you're...

Tweak # 086 - Inspired by the NPR article on DJ Johnson's Baldwin & Co, we're thinking about telling the story of your store today. How...