Tweak # 087 - If Indiana Jones went for the Holy Grail and found it in a heap of other stuff, it wouldn't seem nearly so worth the quest....

Tweak # 086 - Inspired by the NPR article on DJ Johnson's Baldwin & Co, we're thinking about telling the story of your store today. How...

Tweak # 085 - A book display that is for everyone, is not really for anyone. We create powerful connections when we design for a specific...

Tweak #084 - After seeing many great stores with some hungry-looking bottom shelves, Lisa brings attention to this valuable space with...