Tweak #076 - Each of our stores has a flame — an intangible essence that gives it unique life and meaning. And just as we might work to...

Tweak #075 - Today's episode provides insights into an effective and simple method of analyzing your store's visitor journey using a...

Tweak #074 - What would happen if we looked at our bookshops like a publisher looks at a book? Take a mental walk through the store with...