Tweak #079 - In part one (#078), we were omitting signs that distract. Now, we're talking about writing that thing that can ONLY come...

Tweak #078 - We're exploring two principles of signage in our bookstores. In this first episode of two, we're editing the signs by...

Tweak #077 - Rather than measuring retention, here is an offering of four questions that may better define staff success today. We're...

Tweak #076 - Each of our stores has a flame — an intangible essence that gives it unique life and meaning. And just as we might work to...